Ready to take your Diagnostic Imaging Center online presence to the next level?

The digital marketing opportunity for building trust with referring physicians and patients

According to Google, 86% of potential patients will search a clinic online before an appointment, even if they were referred by a physician or friend. The first chance to establish trust and a positive first impression with your patients and referring physicians is ONLINE.

It used to be that imaging followed a predictable pattern: a referring physician prescribed a procedure for a patient, and often told him where to get it done. The patient made an appointment, had the procedure, and called it a day.

The times, how they have changed...

Today’s patients are savvier, smarter, and more engaged in their healthcare than ever before. They have the Web at their fingertips. They’re more likely to conduct their own research before ever setting foot in a doctor’s office and to have opinions about the direction of their care once they do. Unlike their parents’ generation, they’re more comfortable questioning a doctor’s orders.

Your clinic will be visible online to the potential patients and referring physicians in 2 ways:

  • Brand searches - related to the name of your diagnostic imaging center
  • Generic searches - keywords related to the types of imaging services you offer: “CBCT scan near me”, “mammography San Diego”, “brain MRI scan”, “diagnostic imaging center Miami”

For brand searches, your online reputation determined by the patient reviews will stand out: the number of stars, the number of reviews, date of most recent review, how you respond to reviews - are all important factors that will weigh in to create your first impression.

Healthcare is second only to hotels and restaurants as the industry with the most read online reviews. The problem is that too many diagnostic imaging centers do not manage their online reputation and expect that creating a positive patient experience should be enough to gain positive reviews and attract new clients. That’s not how it works in real life...

Building a solid online presence and dominating the digital space in your city for the main service you provide is a key pillar of growth for any diagnostic imaging clinic. Across the country, direct-to-consumer marketing gets a boost as practices and imaging centers reach out to the customer—their patients.

"Talking to you was a breath of fresh air! Not having to explain to a marketing person what a CBCT is or how our process works was a relief. And the insights on our local competition were an eye-opener!"

Online Marketing Strategy Session

This is a custom-tailored plan so you can grow your online presence and the number of appointments. My team of trained online marketing experts and I will do the following for you:

  • Your Local Internet Marketing Plan. We will outline step-by-step how you can leverage the internet for more calls and appointments.
  • Run a Ranking Report. You’ll see exactly where your clinic currently ranks online for those “high-intent” keywords at the bottom of the funnel vs your competitors
  • Build a local Keyword List. We’ll use our state-of-the-art tools to find the most searched-for medical imaging, MRI and CT Scan services and keywords in your city. And we’ll show you which keywords will drive the most traffic to your website.
  • Review Your Website Optimization. You get a complete analysis and explanation of why your website is not ranking at the top of the search engines. More importantly, we’ll show you how to launch to the top of generic searches for CT scans, MRI scans or CBCT scans in your area
  • Review Your Website Conversion. You’ll discover what might be turning website visitors off… and… how to turn them into incoming appointment calls.
SEO for Diagnostic Imaging Centers and Radiology Practices

Our team is passionate about helping Imaging Centers and Radiology Practices increase their sales & grow their revenues by more effectively marketing online via SEO, Google Maps Optimization, Social Media, eMail Marketing, Paid Search and other Online Marketing channels.

Our mission as a company is to help our clients increase their sales & grow their revenues as a direct result of our services. We care deeply about our client & their results. The whole team rallies around our client successes and we celebrate as a team when they expand, grow & hit their goals. 

We look forward to helping you take your Diagnostic Imaging business to the next level!

Digital Marketing Plan for Diagnostic Imaging Centers: Your Blueprint for Online Marketing Success

The Marketing Plan is prepared on the spot by one senior analyst and one SEO strategist from our team

using your local rankings data and it is valued at $497

What strategy sessions participants said about using our digital marketing services...

“As a patient-centric diagnostic imaging center with multiple local clinics, we found the reputation management system cornerstone to our marketing strategy. In fact, we were able to become market leaders with hundreds of 5***** patient reviews in under 8 months from entering the market” - Medima Health

Would you like to see similar results? Click the button to schedule your strategy session now and see our case studies.

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