CASE STUDY

DENTAL IMAGING CENTERS NETWORK IN CALIFORNIA

INTEGRATED DIGITAL MARKETING STRATEGY

OBJECTIVE: developing and implementing a coherent online strategy with the objective of establishing online leadership for 3D CBCT dental imaging services in California for a network of dental imaging centers providing high-resolution 2D and 3D dental imaging.

The Challenge

The dental imaging client approached Radiology Marketing Agency with the objective to grow the online presence with a new, mobile friendly, SEO-optimized website and increase the rankings of their local service keywords in the 5 cities they covered, to surpass its competitors and reach new patients.

Services Offered

  • Website Development
  • SEO
  • Copywriting
  • Google My Business
  • Reputation Management
  • Graphics Design and Video
  • Google Ads
  • Facebook
  • Analytics

The Results

Customers served! # 20 Average Map Rank for CBCT
Customers served! 20 % Increase in listing on Maps
Customers served! 20 *  Patient Reviews Score

The Solutions

We developed a mobile first, highly converting website with a dedicated page for each service/city in order to best answer local search needs and achieve top ranking positions.

  • Informative videos answering patient Frequently Asked Questions
  • SEO audit, keyword research, on-page SEO
  • Engaging copywriting for website articles and social media
  • Professional graphic design
  • Brochure for referring physicians
  • Professional photoshoots for every location featuring the medical equipment and the CT technicians
  • Training the technicians on the new patient Reviews process implemented
  • Google My Business profile optimization
  • Google paid ads campaign
  • Facebook recruiting for CT technicians
  • Press Release
  • KPI dashboard tracking and reporting
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    Expertly Crafted Design Assets

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    DENTAL RADIOLOGY SEO

    The network of clinics was prime for becoming the preeminent dental imaging practice in San Francisco Bay Area on organic search and Google Maps after the launch of their new website. We put in place the strategy and execution plan to rank for local searches “CBCT scan near me”, “dental x-ray San Jose” etc.  We established a keyword ranking strategy and went about the process of implementing page by page SEO strategies and strengthening their content through our radiology SEO game plan.

    CHECK YOUR RANKINGS

    Reviews Management Tactics


    • Implement the One Step Review Process - pro-actively asking pre-qualified clients for reviews with a custom short link setup that allows for one swipe 5* reviews on mobile straight to the GMB profile
    • Training session for technicians on the drivers of positive reviews and how to pre-qualify clients for the One-Step Review Process
    • Reputation management - remove fake reviews, tackle negative reviews, gain positive reviews on auto-pilot, answer all reviews for maximum GMB SEO Impact
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    Brochures for referring dentists

    To streamline marketing efforts and generate a predictable number of leads each week, our team created and executed inbound marketing funnels including assets such as blog articles, online advertising, landing pages, email nurturing sequences and brochures for referring dentists. 

    "Talking to you was a breath of fresh air! Not having to explain to a marketing person what a CBCT is or how our process works was a relief. And the insights on our local competition were an eye-opener!"

    A. Knight

    Owner and Founder

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