DENTAL IMAGING CENTERS NETWORK IN CALIFORNIA
INTEGRATED DIGITAL MARKETING STRATEGY
OBJECTIVE: developing and implementing a coherent online strategy with the objective of establishing online leadership for 3D CBCT dental imaging services in California for a network of dental imaging centers providing high-resolution 2D and 3D dental imaging.
The dental imaging client approached Radiology Marketing Agency with the objective to grow the online presence with a new, mobile friendly, SEO-optimized website and increase the rankings of their local service keywords in the 5 cities they covered, to surpass its competitors and reach new patients.
We developed a mobile first, highly converting website with a dedicated page for each service/city in order to best answer local search needs and achieve top ranking positions.
Expertly Crafted Design Assets
DENTAL RADIOLOGY SEO
The network of clinics was prime for becoming the preeminent dental imaging practice in San Francisco Bay Area on organic search and Google Maps after the launch of their new website. We put in place the strategy and execution plan to rank for local searches “CBCT scan near me”, “dental x-ray San Jose” etc. We established a keyword ranking strategy and went about the process of implementing page by page SEO strategies and strengthening their content through our radiology SEO game plan.
Reviews Management Tactics
- Implement the One Step Review Process - pro-actively asking pre-qualified clients for reviews with a custom short link setup that allows for one swipe 5* reviews on mobile straight to the GMB profile
- Training session for technicians on the drivers of positive reviews and how to pre-qualify clients for the One-Step Review Process
- Reputation management - remove fake reviews, tackle negative reviews, gain positive reviews on auto-pilot, answer all reviews for maximum GMB SEO Impact
Brochures for referring dentists
To streamline marketing efforts and generate a predictable number of leads each week, our team created and executed inbound marketing funnels including assets such as blog articles, online advertising, landing pages, email nurturing sequences and brochures for referring dentists.
"Talking to you was a breath of fresh air! Not having to explain to a marketing person what a CBCT is or how our process works was a relief. And the insights on our local competition were an eye-opener!"
Owner and Founder
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