September 1, 2023

July marked the official transition period for websites using Universal Analytics to upgrade to GA4 in order to stay up-to-date with reporting features. The introduction of GA4 means that, starting with August, diagnostic imaging centers and radiology clinics can now gain deeper insights into how users are interacting with their website and identify key areas for improvement or optimization.

However, if GA4 is not set up or it is not set up correctly, you can miss out on crucial information that can help you improve your online presence. In this blog post, we’ll take a look at what happens when GA4 is not set up, why you need analytics data, and the top events and KPIs that every imaging center should track in GA4.

We’ll also cover how Radiology Marketing Agency can help you with a free Google Analytics audit in order to help you make the switch as soon as possible. We have implemented GA4 for all our clients and are in the process of reporting the August KPIs based on the new metrics.

What happens if GA4 is not set up? 

Simply put, diagnostic imaging centers won't be able to measure website activity or feed conversion data to Google Ads after August, 2023. This could lead to missed opportunities and lost revenue.

But why is analytics data so important for diagnostic imaging centers? It provides insights into the patient journey, website performance, and conversion rates. This allows centers to optimize their marketing efforts and tailor their services to meet patient needs. Without data, it's impossible to make data-driven decisions and compete in the digital landscape.

Top events and KPIs to track in GA4 for radiology clinics

So, what events and KPIs should every imaging center track in GA4? Here are a few key metrics to monitor:

1. Traffic Volume and Sources

Traffic volume and sources provide valuable insights into where your website visitors are coming from and how they are interacting with your site. It helps you identify which channels are driving the most traffic and where to focus your marketing efforts. GA4’s cross-device tracking capabilities also help diagnose centers gain a more complete view of their traffic data, as patients may visit their site from multiple devices.

2. Conversion to Patient Calls and Appointments

Conversion to patient calls and appointments is a vital KPI for diagnostic imaging centers as it helps track the number of calls and appointments that result from website traffic. It provides insight into the effectiveness of the center's website in converting visitors into patients. By tracking this KPI, imaging centers can identify website design elements and content that help drive conversions and areas for improvement.

3. Online Referral Forms Filled In

Monitor how well the online referral process is working by gaining insight into the ease of use, clarity, and user-friendliness of the forms. Centers can make necessary changes and improvements to increase the number of online referrals and grow their business as as many referral sources are more likely to utilize convenient and efficient web-based options for submitting patient referrals.

The benefits of using analytics data for your radiology clinic

In conclusion, migrating to Google Analytics 4 is crucial for diagnostic imaging centers to continue measuring website activity and feeding conversion data to Google Ads.By setting up GA4 and tracking key events and KPIs, imaging centers can gain a better understanding of their patient journey, optimize their website and marketing efforts, and ultimately drive revenue and growth.

If you're ready to take your diagnostic imaging center's website to the next level and increase conversions and revenue, then it's time for a Google Analytics audit from Radiology Marketing Agency. Our team of experts can help you identify areas for improvement and ensure that your tracking is accurate and effective.

Contact us today to schedule a free audit and start seeing the results you deserve.